LeBron and JAY-Z Support Dallas’ Boys & Girls Club With Sprite and Coke
Posted on February 17th, 2010 9:18am by Jeanne Prejean
While many of the celebs in town for the All-Star game were supporting Dallas’ economy by exercising their credit cards at NorthPark, two of the beyond-well-known-names of the super universe were working with kids. LeBron James and Shawn “JAY-Z” Carter (pictured from the left) worked with 100 kids from the East Dallas Club of the Boys & Girls Club of Greater Dallas Saturday afternoon.
Yes, there were the mandatory media opps, but when it came to the mentoring part of the program, LeBron and JAY-Z met privately with the students.
“We are so thrilled that Sprite is giving students from the Dallas Elevators Powered by Coca-Cola program and BGC the opportunity to meet and interact with two of America’s most talented and celebrated individuals, JAY-Z and LeBron James,” said Charles English, president of the Boys & Girls Club of Greater Dallas. “It is great to see that they care about the community and want to provide this special session to young people.”
The Dallas Elevators Powered by Coca-Cola is designed to provide real-life inspiration and role modeling in several key areas of personal development through structured learning and interaction with top leadership from different industries. Through the Heart of a Champion curriculum, students learn about integrity, honesty, perseverance, and other character-building traits that make a successful individual in the business world.
Thanks to Sprite, they were also able to provide scholarships to Dallas Elevators participants like Adriana Cedillo (pictured with LeBron and JAY-Z) on behalf of the two super nice guys.
“Giving back to the community is part of everything that we do,” said Santiago Blanco, VP Sprite & Flavors for Coca-Cola North America. “It is fitting for Sprite to partner with creative and iconic individuals like JAY-Z and LeBron James, who inspire today’s youth to be original and innovative.”
